Gartner Research: The CIO’s Guide to Working with Startups
CIOs responsible for innovation are interested in startups’ promise of innovation and speed, but are daunted by the risks and unknowns. How do you deal with tech startups when 90% fail within 10 years? Gartner offers five steps to help you find your bearings, get started and avoid the biggest pitfalls. Access the report.
Motherly CEO Jill Koziol admits that it was a tough pitch when she and her co-founder Liz Tenety first tried to get investors on-board in 2015. “We wanted to create a brand first and foremost,” Koziol told me.